- - - We’ve all done it – we’ve been at the grocery store and seen that one item that sparked a craving. We’ve thrown it in the cart and made a purchase even though it wasn’t on the list. Maybe it was something you needed but didn’t remember or know that you needed it. Maybe you needed your significant other to point at it and say “hey, are we out of milk?” before you were prompted to buy. In the B2B world, you probably have a quirky workaround for a pesky inconvenient process. You have a large problem that you have put on the back burner because you just don’t know how to fix it. If you are anything like me, you talk about it in close proximity to your phone - in hopes that Amazon, Google or Facebook are listening and go hunt for the perfect product or service to advertise to you with. Alternately it could be a product that you need to purchase in bulk or perhaps need to subscribe to receive on a scheduled basis. Wouldn’t it be nice if someone t...