Parmac Marketing

We’ve all heard it before— content is king . Content marketing is one of the best tools in a digital marketer’s toolkit, thanks to its ability to both build trust and generate new leads. High-quality content is in huge demand nowadays, and your ability to meet that need will greatly benefit your lead generation strategy. What Is Content Marketing? To put it simply, content marketing is the way you showcase information to your consumers. It can cover anything from blogs to videos to podcasts. Valuable and informative content is how you can attract potential leads and guide them through the sales funnel to ultimately convert them into paying customers.   There are several ways to do this, but we’ve pinpointed the three best content marketing practices you can engage with for your small business. 1.   Market Research Depending on the type of content you use, your business stands to attract different leads. To know what type of content benefits your business best, you need t

In the business-to-business (B2B) industry, there are two crucial aspects to maintaining an active sales funnel —closing a sale, and sales outreach. Essentially, without reaching out to leads, your lead generation will suffer. In the age of mass media communication, B2B lead generation faces a host of challenges. But there’s one strategy that has always played an important role, and that’s telemarketing. What Is Telemarketing? Telemarketing is the direct marketing of products or services to potential customers, usually by phone or email. A representative of a company will contact a prospective customer to give them their sales pitch, which can open up the possibility of bringing in new leads. The four common types of telemarketing are inbound calls, outbound calls, lead generation, and sales calls. B2B telemarketing, in particular, involves business-to-business communication, including cold calls , to generate qualified leads, conduct market research, follow up, or more. It’s

When it comes to digital marketing for small businesses, search engine optimization (SEO) plays a vital role in building up a strong online foundation. The digital landscape is a vast and constantly changing ocean of content, but there are ways to help you stand out. As a business owner, you probably don’t have the time to invest all your time and resources into SEO. TO help you out, we’ve put together a checklist that will help you get started. Just remember, SEO success doesn’t happen overnight—it’s all about playing the long game. 3 SEO Tips to Grow Your Small Business 1.   Understand Your Customers Your target audience is the lifeline of your business. Understanding them will help you figure out exactly what they’re looking for, so you can provide it. Consider why, when, and how your customers decide to look for your products or services. Do they use their phones to find you? What drives them to search for you?   Once you can answer these questions, you should have a

I admit it – I’m guilty! I’ve been caught stereotyping a “salesman” in the past. Hair slicked back, bright white smile and classically trained in the art of persuasion. Perhaps this is why consumers, whether it is individuals or businesses, historically don’t have a high opinion of salespeople. This typecast, coupled with the rise of technology as a medium to reach consumers began this new wave of inbound sales. Inbound sale is defined as a sale or lead that begins with the customer reaching out to a company or brand. A sales team using inbound sales spends their time studying buyer behaviour, consumer needs and anticipating the exact moment a buyer is ready to purchase. It is often considered more cost-effective and targeted. Outbound sales had developed a bad reputation with many claiming it’s not targeted enough and much more expensive than inbound. But what should a company’s strategy be when inbound sales efforts dry up? The truth is that sometimes inbound needs outbound.  E

As a sales representative for Parmac, I can safely say that a clean, updated contact list is key to maximizing efficiency. It contributes substantially to the success of a campaign when you are reaching out to the right people, at the right numbers, at the right places.   It only wastes time when I mean to reach out to an office and I reach a flower shop; or the customer I am trying to reach has since retired and closed shop. This begs the question: Why do so many companies strive for quantity when it comes to collecting those emails or phone numbers, rather than building a high-quality list full of people or businesses actually interested in their brand? I remember going to the university fair in Toronto and only really being interested in 2-3 schools. That being said, 17-year-old-me was also very interested in collecting free “swag” from all the other attending schools though. So of course I submitted my “fake” contact information for the free t-shirts, sunglasses, pens and bags. C

A s a sales representative for Parmac, I can safely say that a clean, updated contact list is key to maximizing efficiency. It contributes substantially to the success of a campaign when you are reaching out to the right people, at the right numbers, at the right places.   It only wastes time when I mean to reach out to an office and I reach a flower shop; or the customer I am trying to reach has since retired and closed shop. This begs the question: Why do so many companies strive for quantity when it comes to collecting those emails or phone numbers, rather than building a high-quality list full of people or businesses actually interested in their brand? I remember going to the university fair in Toronto and only really being interested in 2-3 schools. That being said, 17-year-old-me was also very interested in collecting free “swag” from all the other attending schools though. So of course I submitted my “fake” contact information for the free t-shirts, sunglasses, pens and bags