Parmac Marketing

A s a sales representative for Parmac, I can safely say that a clean, updated contact list is key to maximizing efficiency. It contributes substantially to the success of a campaign when you are reaching out to the right people, at the right numbers, at the right places.   It only wastes time when I mean to reach out to an office and I reach a flower shop; or the customer I am trying to reach has since retired and closed shop. This begs the question: Why do so many companies strive for quantity when it comes to collecting those emails or phone numbers, rather than building a high-quality list full of people or businesses actually interested in their brand? I remember going to the university fair in Toronto and only really being interested in 2-3 schools. That being said, 17-year-old-me was also very interested in collecting free “swag” from all the other attending schools though. So of course I submitted my “fake” contact information for the free t-shirts, sunglasses, pens and ...

I recently ran into an old childhood friend while in the store. We were standing at the checkout and she was in front of me. I saw her first and was very hesitant to start up a conversation. I wondered if she remembered me or if she had seen me and decided that she didn’t want to acknowledge that we had known each other. Despite my concerns, she turned and saw me, smiled and struck up a conversation. It was so nice to check-in and find out how she was doing. While Facebook had already told me she was getting married soon I found out things like how she met her fiancé & some of the wedding-planning challenges she was facing. I left the grocery store wondering why we never kept in touch. We had been such good friends during our childhood, playing soccer together and attending the same high school.   Then, my crazy inner-marketing geek set in.   Why is it that so many companies don’t check-in and strike up a conversation with old customers? And I’m not talking about a bulk ...