Parmac Marketing

In the business-to-business (B2B) industry, there are two crucial aspects to maintaining an active sales funnel —closing a sale, and sales outreach. Essentially, without reaching out to leads, your lead generation will suffer. In the age of mass media communication, B2B lead generation faces a host of challenges. But there’s one strategy that has always played an important role, and that’s telemarketing. What Is Telemarketing? Telemarketing is the direct marketing of products or services to potential customers, usually by phone or email. A representative of a company will contact a prospective customer to give them their sales pitch, which can open up the possibility of bringing in new leads. The four common types of telemarketing are inbound calls, outbound calls, lead generation, and sales calls. B2B telemarketing, in particular, involves business-to-business communication, including cold calls , to generate qualified leads, conduct market research, follow up, or more. It’s...

When it comes to digital marketing for small businesses, search engine optimization (SEO) plays a vital role in building up a strong online foundation. The digital landscape is a vast and constantly changing ocean of content, but there are ways to help you stand out. As a business owner, you probably don’t have the time to invest all your time and resources into SEO. TO help you out, we’ve put together a checklist that will help you get started. Just remember, SEO success doesn’t happen overnight—it’s all about playing the long game. 3 SEO Tips to Grow Your Small Business 1.   Understand Your Customers Your target audience is the lifeline of your business. Understanding them will help you figure out exactly what they’re looking for, so you can provide it. Consider why, when, and how your customers decide to look for your products or services. Do they use their phones to find you? What drives them to search for you?   Once you can answer these questions, you shoul...