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The Importance of a Good Mobile Website for eCommerce Sites


Did you know that 73% of all retail eCommerce is expected to be generated via m-commerce (mobile devices) in 2021 rather than a laptop or computer?

It’s now an indisputable fact that the majority of people prefer to do their internet surfing and processes (including online spending) from their phones. As a result, it is now critical for businesses to not only have an eCommerce presence but to also make that presence more mobile-friendly. 

If you build an eCommerce site, you can take advantage of the vast audience using smart devices, and let this strategy be the focus of your digital operations. In this article, we’ll share some insights you can refer to when creating and designing your own mobile-friendly eCommerce website.

Understanding the importance of mobile-friendly web design

In order to design a website for mobile use, you must understand precisely why it is so important. Your website may lose valuable customers if it's not optimized for mobile devices. Well-designed mobile websites generate huge traffic and get better engagement and conversion rates than their desktop counterparts.

However, merely having a mobile site isn't enough. Your site must be optimized and perfected for your users. A great mobile site will lower your bounce rate (the percentage of visitors switching from mobile to desktop to complete a task) and increase your conversions (both potential and actual customers).

How can I make my eCommerce website user-friendly?

You do not need an app to make your retail website easy to shop from on mobile devices. With the right mobile responsive design and e-commerce plugins, they can provide the same user-friendly quality as a mobile app. Here are a few things you can do to make a more user-friendly eCommerce site.

Don’t impede your speed

Make sure your branding and design do not impede your website's speed; slowly loading pages will result in a drop in traffic and customer loss. Make sure that your images are optimized rather than uncompressed, high-quality images. This will speed up your loading time.

Set up an easy payment process

By this, we mean offering your users the ability to pay with a credit card, debit card, or other secure channels like PayPal. The fact is, it's difficult to type on a phone, so your payment and info forms should have plenty of room for typing. Make signing up and signing in easy, as well! By offering your customer the option to save their payment preferences for future use, you've given them an incentive to return.

Make communication easy

You should offer a contact form so that users can submit their questions or concerns. When your business is available, especially to new buyers who do not know your brand, your business becomes more credible and trustworthy.

Make searching simple

Nowadays, e-commerce websites are expected to categorize their products. Clothing retailers, for instance, make women's and men's categories, and then break the items down into subcategories, such as shirts, pants, dresses, blouses, shoes, etc. This makes it easier for your visitors to find what they're looking for!

 

Work with Parmac Relationship Marketing

Are you ready to implement a mobile responsive website for your eCommerce business? The first step is to set up an initial consultation with a team that delivers professional web development and app development services.

Parmac Relationship Marketing is a Canadian-owned and operated lead generation and digital marketing agency that offers eCommerce website solutions. We’ve worked with clients of all sizes to help them not only build an effective web presence but market it successfully. Contact us today to begin working on a user-friendly eCommerce website that your customers will go crazy for.

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