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How To Generate Qualified Leads With Content Marketing


We’ve all heard it before—content is king. Content marketing is one of the best tools in a digital marketer’s toolkit, thanks to its ability to both build trust and generate new leads. High-quality content is in huge demand nowadays, and your ability to meet that need will greatly benefit your lead generation strategy.

What Is Content Marketing?

To put it simply, content marketing is the way you showcase information to your consumers. It can cover anything from blogs to videos to podcasts. Valuable and informative content is how you can attract potential leads and guide them through the sales funnel to ultimately convert them into paying customers.

 

There are several ways to do this, but we’ve pinpointed the three best content marketing practices you can engage with for your small business.

1.  Market Research

Depending on the type of content you use, your business stands to attract different leads. To know what type of content benefits your business best, you need to start with extensive and in-depth market research. What this boils down to is essentially understanding commercial intent.

 

Keywords are powerful, but commercial keywords are an excellent way to distinguish qualified leads from general traffic by analyzing the intent to buy. Focusing on search volume over commercial intent is a keyword research mistake many small businesses make—so if you’re looking to make the most conversions, commercial intent is your best bet.

2.  Create the Right Content

It’s not just enough to create content—you need to be creating high-quality content. To do this, you need to know what your target audience wants. The best way to find this out is to see what they’re already consuming. Take a look at your competitors and see what you can do better.

 

Check the analytics on your own content and see what gets the most views, has the lowest bounce rate, and generates the most engagement. Or, simply ask your audience what they would like to see. Customer feedback is an extremely effective way to narrow down consumer pain points. With this information, you can then start crafting content that directly tackles or solves these problems.

3.  Diversify Your Content

Once you understand your target audience, you’ll have an idea of the type of content they positively respond to. There are several ways you can create lead-generating content:

●     Videos. The average viewer retains 95% of the message from a video as opposed to only 10% when it’s read. Videos are a great medium for storytelling since they make information easy to understand while being very visually appealing.

●     Case studies. The concept might sound boring, but practically speaking, case studies are an indispensable way to cement yourself as an expert in an industry. If you take the time to show proven results, you’ll be viewed as a much more trustworthy business.

●     White papers. White papers are a great way to bring in more customers, especially for B2B marketers. A good white paper will attract, engage with, inform, and persuade the reader to make a purchase decision.

 

At Parmac Relationship Marketing Ltd., we’re dedicated to understanding every aspect of your business to create the perfect content for you. We’d love to help you get your small business off the ground, so get in touch with us today!

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