We’ve all heard it before— content is king . Content marketing is one of the best tools in a digital marketer’s toolkit, thanks to its ability to both build trust and generate new leads. High-quality content is in huge demand nowadays, and your ability to meet that need will greatly benefit your lead generation strategy. What Is Content Marketing? To put it simply, content marketing is the way you showcase information to your consumers. It can cover anything from blogs to videos to podcasts. Valuable and informative content is how you can attract potential leads and guide them through the sales funnel to ultimately convert them into paying customers. There are several ways to do this, but we’ve pinpointed the three best content marketing practices you can engage with for your small business. 1. Market Research Depending on the type of content you use, your business stands to attract different leads. To know what type of content benefits your business best, y...